Mayfair Equity Partners LLP

Mayfair Equity Partners LLP is a London-based private equity firm focused on growth equity and buyout investments in consumer, retail, and technology-enabled consumer businesses across the United Kingdom and Europe. The firm targets companies with authentic brand identities, growing direct-to-consumer distribution models, and strong product-market fit, providing capital alongside consumer sector expertise in brand development, retail channel management, and digital commerce. Mayfair Equity Partners works actively with management teams to scale portfolio businesses and develop international expansion strategies. The firm is headquartered in London, United Kingdom.