Last Updated: October 2026
This Privacy Policy explains how AcquityData ("Company", "we", "our", or "us") collects, uses, and protects personal information when you access or use the AcquityData platform ("Service").
By using our website or services, you agree to the practices described in this policy.
When you create an account or use our services, we may collect:
This information is used to create your account, provide access to the Service, and communicate important updates.
If you choose to sign up or sign in using "Sign in with Google," Google shares with us your name, email address, and a unique Google account identifier. We use this information solely to create and authenticate your AcquityData account.
We do not request or receive access to your Gmail, Google Drive, contacts, or any other Google data beyond your basic profile and email. You can review or revoke AcquityData's access at any time from your Google Account permissions page.
New users who sign up via Google receive a free, limited-time preview of the Service with no payment required. To prevent abuse of this offer (for example, repeatedly creating new accounts to re-trigger a free preview), we collect and retain the IP address used at signup and a device fingerprint — a technical identifier generated from your browser and device characteristics, not personally identifying on its own.
This information is used only for fraud and abuse prevention. It is not used for advertising, profiling, or shared with third parties except where required by law.
AcquityData is a business-information service. Besides our own customers' data, our database contains professional information about people who work in private equity, investment banking, law, executive search and the companies they invest in or advise (for example, partners, directors and executives). If you are listed in the database, this section is the notice we owe you about that information.
What we hold: your name, job title and role, employer, office location, professional background, and business contact details (such as a work email address or work phone number) where available. We do not intentionally collect sensitive categories of data such as health, political or religious information.
Where it comes from: publicly available business sources, such as company websites, press releases, regulatory filings and public professional profiles, and information provided by employers or by the professionals themselves.
Why we use it: to give our subscribers business research and deal intelligence. Our legal basis is our legitimate interest in providing a business-information service, balanced against your rights. Direct contact details such as work email addresses and phone numbers are shown only to logged-in subscribers, not on our public pages.
Your rights: you can ask us to show you what we hold about you, correct it, or remove it, and you can object to our use of it. Email [email protected] with the subject "Data request" and the name and employer shown on your profile. We will reply within one month and will remove or suppress your information where you have a right to that. You can also complain to your local data protection authority.
We keep professional profiles while they remain relevant to the business research our subscribers carry out, and delete or suppress them when a valid request is made.
We use collected information to:
Subscription payments are processed securely by an authorized third-party payment provider acting as Merchant of Record.
We do not directly collect or store full credit card or debit card details. Payment information is handled securely by the payment provider in accordance with their privacy and security standards.
We may retain limited transaction information such as billing name, billing address, and transaction history for accounting and compliance purposes.
We do not sell personal information.
We may share limited information with:
These providers process information on our behalf or under their own terms, only as needed to provide their service to us.
When information is no longer needed, we delete it or make it anonymous.
We and our service providers may process information in India, the United States and other countries, including countries outside the United Kingdom and the European Economic Area. Where we transfer personal data of people in the UK or EEA to a country that has not been recognised as providing an adequate level of protection, we rely on appropriate safeguards, such as standard contractual clauses or our providers' data processing terms.
Our platform may contain links to third-party websites. We are not responsible for their privacy practices or content.
We implement reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction.
However, no method of transmission over the internet is completely secure.
Depending on your jurisdiction, you may have the right to:
To exercise these rights, please contact us at [email protected].
If you are located in the European Economic Area or the United Kingdom, you also have the right to lodge a complaint with your local data protection supervisory authority. We process your personal data on the basis of performing our contract with you (providing the Service), our legitimate interests (such as fraud prevention), and, for analytics cookies, your consent.
We use two categories of cookies:
You can change your choice at any time using the "Cookie Preferences" link in the site footer, or by controlling cookies through your browser settings.
We may update this Privacy Policy from time to time. Updated versions will be posted on this page with a revised date.
AcquityData is the data controller for the personal information described in this policy.
For privacy-related inquiries, data requests or complaints, please contact: [email protected]