BioEleni Shipp is the principal partner of a boutique consulting company focused on best practices and strategic analysis in brand/retailer marketing and market research. With more than 25 years of experience in the industry, she is best known for her work in transforming relationships with retailers through shopper insights and strategic customer marketing. Pioneering this effort in 1995 at Procter & Gamble (P&G), Elen ....
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