About Sobro
Sobro is a Swedish investment company that invests its own capital in privately held businesses. It takes majority stakes while preserving meaningful co-ownership for founders and management, and it has no fixed fund life, allowing long holding periods. Sobro's holdings span enterprise software, industrial technology and services, media, and real estate. After investing, it typically appoints an external board chair and leaves daily operations to the existing team. Founded in 2007, the firm is headquartered in Stockholm, Sweden.