Home > M&A deals 2012 > L Catterton Management Ltd. and Balance Point Capital Partners LP acquire HelloWorld, Inc.
Secondary Buyout · Digital Media · August 2012

L Catterton Management Ltd. and Balance Point Capital Partners LP acquire HelloWorld, Inc.

On August 21, 2012, L Catterton Management Ltd. and Balance Point Capital Partners LP acquired HelloWorld, Inc., a digital media company in Michigan, United States, from Rockbridge Growth Equity LLC.

Deal at a glance

AnnouncedAugust 21, 2012 TypeSecondary Buyout TargetHelloWorld, Inc. Buyers L Catterton Management Ltd.
Balance Point Capital Partners LP
Seller Rockbridge Growth Equity LLC SectorDigital Media LocationMichigan, United States ValueNot disclosed

Target company

HelloWorld, Inc.
Michigan, United States
Digital Mediasector
-founded
Activestatus
View the company profile →

Buyers (2)

Private equity firm · 79 deals on record
Private equity firm · 24 deals on record
  • 1st transaction for the lead buyer in digital media
  • 20th transaction in United States
79deals, all time
1in this sector
2026latest

Seller

Private equity firm · 37 deals on record
37investments
3in this sector
5exits

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Questions about this deal

Who acquired HelloWorld, Inc.?L Catterton Management Ltd. and Balance Point Capital Partners LP acquired HelloWorld, Inc. on August 21, 2012.

Who sold HelloWorld, Inc.?Rockbridge Growth Equity LLC was the seller.

What type of deal was it?It was a secondary buyout in the digital media sector in 2012.

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