Mark1 Media Pty. Ltd. acquires Dash of Lime

On May 27, 2016, Mark1 Media Pty. Ltd. acquired Dash of Lime, a media/entertainment company in South Africa, from Primedia (Pty) Ltd.

Deal at a glance

AnnouncedMay 27, 2016 TypeDivestiture TargetDash of Lime Buyer Mark1 Media Pty. Ltd. Seller Primedia (Pty) Ltd SectorMedia/Entertainment LocationSouth Africa ValueNot disclosed

Target company

Dash of Lime

South Africa

Media/Entertainmentsector

-founded

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Buyer

Mark1 Media Pty. Ltd.

Company · 2 deals on record

1st transaction in media/entertainment
1st transaction in South Africa

2deals, all time

1in this sector

2016latest

Seller

Primedia (Pty) Ltd

Company · 2 deals on record

2investments

1in this sector

2exits

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Questions about this deal

Who acquired Dash of Lime?Mark1 Media Pty. Ltd. acquired Dash of Lime on May 27, 2016.

Who sold Dash of Lime?Primedia (Pty) Ltd was the seller.

What type of deal was it?It was a divestiture in the media/entertainment sector in 2016.

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Source: company press release, May 27, 2016 · Data updated daily on AcquityData (Acquity Data).