KKR & Co. Inc. acquires Cue & Co.

On March 20, 2018, KKR & Co. Inc. acquired Cue & Co., a marketing company in China.

Deal at a glance

AnnouncedMarch 20, 2018 TypeConsolidation TargetCue & Co. Buyer KKR & Co. Inc. SectorMarketing LocationChina ValueNot disclosed

Target company

Cue & Co.

China

Marketingsector

2008founded

Activestatus

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Buyer

KKR & Co. Inc.

Private equity firm · 427 deals on record

1st transaction in marketing
22nd transaction in China

427deals, all time

1in this sector

2026latest

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Co-investors and the other advisors on this deal

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Questions about this deal

Who acquired Cue & Co.?KKR & Co. Inc. acquired Cue & Co. on March 20, 2018.

What type of deal was it?It was a consolidation in the marketing sector in 2018.

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Source: company press release, March 20, 2018 · Data updated daily on AcquityData (Acquity Data).