Home > M&A deals 2015 > Northlane Capital Partners LLC acquires Brandmuscle, Inc.
Secondary Buyout · Marketing · December 2015

Northlane Capital Partners LLC acquires Brandmuscle, Inc.

On December 2, 2015, Northlane Capital Partners LLC acquired Brandmuscle, Inc., a marketing company in Illinois, United States, from The Riverside Company and NewSpring Capital.

Deal at a glance

AnnouncedDecember 2, 2015 TypeSecondary Buyout TargetBrandmuscle, Inc. Buyer Northlane Capital Partners LLC Sellers The Riverside Company
NewSpring Capital
SectorMarketing LocationIllinois, United States ValueNot disclosed

Target company

Brandmuscle, Inc.
Illinois, United States
Marketingsector
2015founded
Activestatus
View the company profile →

Buyer

Company · 13 deals on record
  • 1st transaction in marketing
  • 2nd transaction in United States
13deals, all time
2in this sector
2021latest

Sellers (2)

Private equity firm · 308 deals on record
Private equity firm · 175 deals on record
308investments
6in this sector
168exits

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Questions about this deal

Who acquired Brandmuscle, Inc.?Northlane Capital Partners LLC acquired Brandmuscle, Inc. on December 2, 2015.

Who sold Brandmuscle, Inc.?The Riverside Company and NewSpring Capital were the sellers.

What type of deal was it?It was a secondary buyout in the marketing sector in 2015.

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