Endless LLP acquires Kiddicare.com

On July 15, 2014, Endless LLP acquired Kiddicare.com, a consumer products company in United Kingdom, from Wm. Morrison Supermarkets plc.

Deal at a glance

AnnouncedJuly 15, 2014 TypeDivestiture TargetKiddicare.com Buyer Endless LLP Seller Wm. Morrison Supermarkets plc SectorConsumer Products LocationUnited Kingdom ValueMembers only

Target company

Kiddicare.com

United Kingdom

Consumer Productssector

-founded

Activestatus

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Buyer

Endless LLP

Private equity firm · 40 deals on record

1st transaction in consumer products
25th transaction in United Kingdom

40deals, all time

5in this sector

2021latest

Seller

Wm. Morrison Supermarkets plc

Company · 4 deals on record

4investments

1in this sector

1exits

Members only

Contact details at the buyers and sellers

The full deal history of every party

Co-investors and the other advisors on this deal

Deal value and revenue or EBITDA multiples

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Questions about this deal

Who acquired Kiddicare.com?Endless LLP acquired Kiddicare.com on July 15, 2014.

Who sold Kiddicare.com?Wm. Morrison Supermarkets plc was the seller.

What type of deal was it?It was a divestiture in the consumer products sector in 2014.

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