Home > M&A deals 2014 > Oracle Corp. acquires BlueKai, Inc.
Add-on Acquistion · Internet Software and Services · February 2014

Oracle Corp. acquires BlueKai, Inc.

On February 24, 2014, Oracle Corp. acquired BlueKai, Inc., an internet software and services company in California, United States.

Deal at a glance

AnnouncedFebruary 24, 2014 TypeAdd-on Acquistion TargetBlueKai, Inc. Buyer Oracle Corp. SectorInternet Software and Services LocationCalifornia, United States ValueMembers only

Target company

BlueKai, Inc.
California, United States
BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai's Data Management Platform (DM...
Internet Software and Servicessector
2007founded
Activestatus
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Buyer

Oracle Corp.
Company · 146 deals on record
  • 16th transaction in internet software and services
  • 88th transaction in United States
146deals, all time
31in this sector
2021latest

Members only

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Co-investors and the other advisors on this deal
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Questions about this deal

Who acquired BlueKai, Inc.?Oracle Corp. acquired BlueKai, Inc. on February 24, 2014.

What type of deal was it?It was a add-on acquistion in the internet software and services sector in 2014.

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Source: company press release, February 24, 2014 · Data updated daily on AcquityData (Acquity Data).