Battery Ventures acquires Serena & Lily, Inc.

On November 11, 2011, Battery Ventures acquired Serena & Lily, Inc., a furniture company in California, United States, from Fireman Capital Partners LLC.

Deal at a glance

AnnouncedNovember 11, 2011 TypeSecondary Buyout TargetSerena & Lily, Inc. Buyer Battery Ventures Seller Fireman Capital Partners LLC SectorFurniture LocationCalifornia, United States ValueNot disclosed

Target company

Serena & Lily, Inc.

California, United States

Furnituresector

-founded

Activestatus

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Buyer

Battery Ventures

Private equity firm · 91 deals on record

1st transaction in furniture
38th transaction in United States

91deals, all time

1in this sector

2021latest

Seller

Fireman Capital Partners LLC

Private equity firm · 12 deals on record

12investments

1in this sector

5exits

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Co-investors and the other advisors on this deal

Deal value and revenue or EBITDA multiples

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Questions about this deal

Who acquired Serena & Lily, Inc.?Battery Ventures acquired Serena & Lily, Inc. on November 11, 2011.

Who sold Serena & Lily, Inc.?Fireman Capital Partners LLC was the seller.

What type of deal was it?It was a secondary buyout in the furniture sector in 2011.

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