Home > M&A deals 2013 > Salesforce, Inc. acquires ExactTarget, Inc.
Add-on Acquistion · Internet Software and Services · July 2013

Salesforce, Inc. acquires ExactTarget, Inc.

On July 12, 2013, Salesforce, Inc. acquired ExactTarget, Inc., an internet software and services company in Indiana, United States.

Deal at a glance

AnnouncedJuly 12, 2013 TypeAdd-on Acquistion TargetExactTarget, Inc. Buyer Salesforce, Inc. SectorInternet Software and Services LocationIndiana, United States ValueMembers only

Target company

ExactTarget, Inc.
Indiana, United States
Internet Software and Servicessector
-founded
Activestatus
View the company profile →

Buyer

Salesforce, Inc.
Company · 63 deals on record
  • 15th transaction in internet software and services
  • 24th transaction in United States
63deals, all time
25in this sector
2020latest

Members only

Contact details at the buyers and sellers
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Co-investors and the other advisors on this deal
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Questions about this deal

Who acquired ExactTarget, Inc.?Salesforce, Inc. acquired ExactTarget, Inc. on July 12, 2013.

What type of deal was it?It was a add-on acquistion in the internet software and services sector in 2013.

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