Home > M&A deals 2004 > Abt SRBI, Inc. acquires Catalina Marketing Research Solutions division
Add-on Acquistion · Marketing · November 2004

Abt SRBI, Inc. acquires Catalina Marketing Research Solutions division

On November 29, 2004, Abt SRBI, Inc. acquired Catalina Marketing Research Solutions division, a marketing company in Florida, United States, from Catalina Marketing, Inc.

Deal at a glance

AnnouncedNovember 29, 2004 TypeAdd-on Acquistion TargetCatalina Marketing Research Solutions division Buyer Abt SRBI, Inc. Seller Catalina Marketing, Inc. SectorMarketing LocationFlorida, United States ValueNot disclosed

Target company

Catalina Marketing Research Solutions division
Florida, United States
Marketingsector
-founded
Activestatus
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Buyer

Abt SRBI, Inc.
Company · 1 deal on record
  • 1st transaction in marketing
  • 1st transaction in United States
1deals, all time
1in this sector
2004latest

Seller

Catalina Marketing, Inc.
Company · 2 deals on record
2investments
1in this sector
1exits

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Questions about this deal

Who acquired Catalina Marketing Research Solutions division?Abt SRBI, Inc. acquired Catalina Marketing Research Solutions division on November 29, 2004.

Who sold Catalina Marketing Research Solutions division?Catalina Marketing, Inc. was the seller.

What type of deal was it?It was a add-on acquistion in the marketing sector in 2004.

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