HIG Private Equity acquires Brand Addition Ltd.

On March 27, 2012, HIG Private Equity acquired Brand Addition Ltd., a marketing company in United Kingdom, from 4imprint Group plc.

Deal at a glance

AnnouncedMarch 27, 2012 TypeBuyout (LBO, MBO, MBI) TargetBrand Addition Ltd. Buyer HIG Private Equity Seller 4imprint Group plc SectorMarketing LocationUnited Kingdom ValueNot disclosed

Target company

Brand Addition Ltd.

United Kingdom

Marketingsector

-founded

Activestatus

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Buyer

HIG Private Equity

Private equity firm · 131 deals on record

4th transaction in marketing
6th transaction in United Kingdom

131deals, all time

5in this sector

2014latest

Seller

4imprint Group plc

Company · 3 deals on record

3investments

1in this sector

3exits

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Co-investors and the other advisors on this deal

Deal value and revenue or EBITDA multiples

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Questions about this deal

Who acquired Brand Addition Ltd.?HIG Private Equity acquired Brand Addition Ltd. on March 27, 2012.

Who sold Brand Addition Ltd.?4imprint Group plc was the seller.

What type of deal was it?It was a buyout (lbo, mbo, mbi) in the marketing sector in 2012.

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