WPP AUNZ Ltd. acquires AMR Interactive Group Pty Ltd.

On February 28, 2006, WPP AUNZ Ltd. acquired AMR Interactive Group Pty Ltd., a media/entertainment company in Australia, from Pacific Equity Partners.

Deal at a glance

AnnouncedFebruary 28, 2006 TypeAdd-on Acquistion TargetAMR Interactive Group Pty Ltd. Buyer WPP AUNZ Ltd. Seller Pacific Equity Partners SectorMedia/Entertainment LocationAustralia ValueNot disclosed

Target company

AMR Interactive Group Pty Ltd.

Australia

Media/Entertainmentsector

-founded

Activestatus

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Buyer

WPP AUNZ Ltd.

Company · 3 deals on record

1st transaction in media/entertainment
1st transaction in Australia

3deals, all time

2in this sector

2007latest

Seller

Pacific Equity Partners

Private equity firm · 33 deals on record

33investments

1in this sector

17exits

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Questions about this deal

Who acquired AMR Interactive Group Pty Ltd.?WPP AUNZ Ltd. acquired AMR Interactive Group Pty Ltd. on February 28, 2006.

Who sold AMR Interactive Group Pty Ltd.?Pacific Equity Partners was the seller.

What type of deal was it?It was a add-on acquistion in the media/entertainment sector in 2006.

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