The Riverside Company and 2 others acquire Affinitiv

On September 8, 2016, The Riverside Company, CIP Capital and Maranon Capital LP acquired Affinitiv, a marketing company in Illinois, United States.

Deal at a glance

AnnouncedSeptember 8, 2016 TypeConsolidation TargetAffinitiv Buyers The Riverside Company
CIP Capital
Maranon Capital LP SectorMarketing LocationIllinois, United States ValueNot disclosed

Target company

Affinitiv

Illinois, United States

Marketingsector

2005founded

Activestatus

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Buyers (3)

The Riverside Company Lead

Private equity firm · 308 deals on record

CIP Capital Co-investor

Private equity firm · 19 deals on record

Maranon Capital LP Co-investor

Private equity firm · 28 deals on record

5th transaction for the lead buyer in marketing
172nd transaction in United States

308deals, all time

6in this sector

2022latest

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Co-investors and the other advisors on this deal

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Questions about this deal

Who acquired Affinitiv?The Riverside Company, CIP Capital and Maranon Capital LP acquired Affinitiv on September 8, 2016.

What type of deal was it?It was a consolidation in the marketing sector in 2016.

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