About FineToday Holdings Co., Ltd.
FineToday Holdings Co., Ltd. is a consumer goods company that develops, manufactures, and markets personal care and beauty products. The company’s operations include hair care, skin care, and hygiene products sold primarily under established consumer brands in domestic and international markets. FineToday conducts brand management, product development, manufacturing oversight, and distribution activities, serving retail and e-commerce channels across multiple regions. The company was established in 2021 following the carve-out of Shiseido’s personal care business and operates as a privately held entity under investment ownership. FineToday Holdings Co., Ltd. is headquartered in Tokyo, Japan.