About Pinalli S.r.l.
Pinalli S.r.l. is an Italian beauty and personal care retail company that operates an omnichannel distribution platform combining physical beauty stores with e-commerce. The company sells perfumes, makeup, skincare, haircare, sun-protection products, cosmetics, and beauty accessories from international luxury brands and digitally native independent labels. Its product portfolio includes both third-party brands and private-label offerings. Pinalli serves individual consumers across Italy through its retail network and online store, supporting both in-store shopping and digital purchasing. Founded in 1984 in Fiorenzuola d’Arda, in the province of Piacenza, Italy, the company has expanded its store network and e-commerce operations to become a major specialist beauty retailer in the Italian market.