Team and Vision
Who We Are
WATCH: Our Commitment to Growth
Play VideoInvestment
Meet Our Investment Team
Performance
Meet Our Performance Team
Operations
Meet Our Investor Success Team
The Mercato Advantage
INTERESTED IN PARTNERING WITH US?
Mercato is more than just a team of smart investors. Our extended network of advisors, mentors, service providers, and corporate contacts are part of what makes us successful. We are always looking to partner with talented people and organizations. Contact us to explore how we can work together. Connect With Us
Greg Warnock, PhD is co-founder and managing director of Mercato Partners, where he is involved on the boards of Sphero, SteelHouse, and Stance. Greg is a technologist, innovator, and entrepreneur with a proven history of building and growing companies.
Prior to Mercato Partners, Greg was co-founder and managing director of vSpring Capital, an early stage venture capital fund. Before vSpring, Greg was principal in more than 20 M&A transactions and launched several businesses spanning technology, consumer, biotech, and marketing.
Greg was also the founder of Junto Partners, an entrepreneurship education initiative designed to train and mentor aspiring entrepreneurs, and is a past chairman of the board for the Community Foundation of Utah. Greg has been named Utah Business Outstanding Director and Utah Business Mentor of the Year, and was honored with the Supporter of Entrepreneurship Award by Ernst & Young.
Greg received a B.S. in computer science and an M.B.A. and PhD in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business. Greg enjoys collecting and restoring muscle cars.